Nicolas Jammet, Nathaniel Ru, and Nicolas Jammet went to Georgetown University together, and eight years later, they control one of the best startups in America. They started Sweetgreen with a single shop in 2007 in Georgetown. Today, they run 31 stores nationwide, and they are set to grow to 40 by the end of the year. Moreover, they have unlocked capital funding that totals to $95 million.
The idea of Sweetgreen came after the three students went out to look for delicious meal off-campus. They realized salad options were not healthy, or even nutritious. Further, so many brands were disconnected from their farms. Their desire for better food options informed Sweetgreen.
Their pitch has not changed, but they have added to it. Sweetgreen is not just selling lettuce leaf; they are trading a set of solid values that revolve around doing everything right. Sustainability is reflected in every area of business operation including the way they serve food and the way they treat people in the farms and community. Sweetgreen is about doing everything right. That explain why their employee structure is almost paternal. They refer to their workers as team members and coaches. That is why they ensure employees growth regardless of position held.
Some people argue that salad is all about the packaging. Sweetgreen agrees that dressing is a significant component, and it is essential. However, Sweetgreen bet on the taste of the lettuce they bring in. Just by tasting for flavor alone, you will understand that a combination can make a salad a meal. Sweet green is consistently playing with combinations. They insist that they are not just selling lettuce; they are selling a brand, vision, and a lifestyle. In effect, Sweetgreen has emerged as “thought leader” in the food industry through its transparency and supply chain.
You can purchase a superb meal for family or friends on a phone. It is quicker and very efficient. Nathaniel Ru, the CEO of the company, say that they want to feed more people with sustainable, healthy, and delicious food presented in a new way. According to Ru, technology has been part of their DNA. That explains Sweetgreen transactions that are made through its mobile app and its website.