Fabletics: The Power of Fashion

Fashion is the hardest industry to thrive in; mainly because it’s dominated by countless powerhouses. That makes it increasingly difficult for anyone to build up a new company. Yet, that’s exactly what Kate Hudson accomplished when she co-founded Fabletics. To date, Fabletics is a $250 million business with 1.2 million members.

It’s easy to say that Hudson was so successful because she’s Golden Globe-winning actress, but it’s not that simple. Even though her fame certainly played a part, much of Fabletic’s success is due to Hudson’s e-commerce model. She wanted to create affordable athleisure outfits that inspire every woman, regardless of size, body shape, age, ability, or personal style.

Recently, Fabletics took another big step toward completing Hudson’s goal: expanding into plus sizes. Her problem with other brands wasn’t that they were creating products for plus-size women. It’s that other brands were charging up to $250 for a pair of yoga pants.

The motivation behind Hudson’s strategy is getting people to a healthier place. She doesn’t really believe in trying to make people healthy overnight. She wants to start with the clothes they wear. If a woman feels good about herself, she’s more likely to take that first step toward working out on a regular basis.

Hudson’s work doesn’t stop at identifying the company’s target market. She’s very hands-on with nearly every decision the company makes. She even spends time looking over sales numbers on a regular basis. She believes that business doesn’t mean being creative. Last year, she shot her own commercial with her phone, as a way of displaying her commitment to the brand and being creative.

The more corporate side of Fabletics is their consistent use of data. Every Fabletics member begins their membership by taking a short quiz, which provides Fabletics with invaluable information they use to determine price and product inventory. Fabletics even offers a free quiz for non-members to see what products they might like.

For most companies, there’s always a fear of the non-sponsored reviewers might say about their products. To Fabletics, these reviewers offer invaluable information. One of the most recognized reviewers has been getting a lot of attention for her full review of the brand. What’s most shocking is her surprise at the quality of Fabletics.

Kate Hudson is beyond stunning in her Fabletics line of clothes!

Fabletics has been all over the internet taking the fitness fashion world by storm. Due to the recent popularity, Kate Hudson has been in demand for interviews! Elle Magazine recently had the honor to meet with Kate and discuss her clothing line. During the interview, Kate explained why she wanted to start this Fabletics clothing line. She stated to Elle Magazine “When I talk about getting my creative juices flowing in another field, I always wanted it to be something that had a consciousness. What is the message? And it was about reaching hopefully a large number of women who want to get involved in the community and helping them achieve their goals through the website. Then, I wanted to create a product as meaningful as the message like Fabletics. We wanted to make sure it was real athletic wear you can wear, whether you are an athlete or somebody who is really starting out that part of their life. I always wanted a legging you can wear to workout or throw some boots on and go out in. And, have it not cost $100 and have the same quality.”

What were the results of Kate’s creative line, Fabletics? Once you join, you will get your first outfit for only 25.00 and free shipping! Then the perks just begin! As part of the paid Fabletics VIP membership program, you will save up to 50% off regular pricing and earn points towards free loyalty items. Every month you have the option to log in and shop or skip the month if you do not need anything. If you do not log in then, you will be charged the $49.95 fee that will be used as credit to purchase. The clothing of Fabletics is excellent, functional, fun, and affordable. Members can cancel at any time, but unlikely that you will want to. The perks of membership include:

* 40-50% Off Retail Prices

* Free Shipping on Orders Over $49

* Earn Rewards Points for Free Gear

The line of clothes is beyond fun. Don’t take my word for it. Start your membership today at Fabletics.com

Reference: http://www.elle.com/culture/a35253/getting-lost-and-found-with-kate-hudson/