Hospitality business requires great innovation for business to thrive in the sensitive industry. The business should always provide quality and healthy foodstuff for it to excel in the market. Given the different preferences of various consumers, one should be creative in deciding what is best for the clients. One should also note the targeted market for the food.
Nathaniel Ru has learned the art of designing a successful business in the delicate industry and thriving in his Sweetgreen chain of restaurants. He has creatively selected the targeted market in the Washington DC and has thrived in providing students within the city with healthy fast foods.
Nathaniel Ru creatively targeted the students in various locations of the city. It is evident that his passionate business idea saw a market opportunity that was not fully exploited in the right way to ensure health fast foods for the students.
He strategically located the restaurant joints near the campuses in the city thus enabling the student to access the ever busy restaurants. He ensured that through innovation only healthy green foods were provided. Thus, no junk foods were to be sold. This notion promoted the consumer confidence in the fast foods as their health was put as a priority by the business founders.
Nathaniel Ru wanted to explore the market in a way that no other business person would explore. His passion about the fast food restaurant was a great idea back when he was in school as a student. It was a fast food for the people who wanted to have a healthy diet in an easy way. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork
Since the students were always offered junk foods in the fast food restaurants, he wanted to bring innovation and provide a solution to the students who did mind about their diet and frequently skipped lunch due to lack of quality and healthy fast food.The idea grew to be a success due to creativity and passion of Nathaniel Ru as the founder of the Sweetgreen business.
Currently, the several restaurants in the city of Washington have greatly improved in the sales and volumes of customers. It is a success that Nathaniel Ru will always enjoy as the co-founder of the business.
As the business continues to storm the city, it is important to note that Nathaniel Ru excelled due to his quality market assessment, identification of the opportunity and innovatively starting the great Sweetgreen chain of restaurants.