White Shark Inspires Success by Turning Customer Feedback to Ideas for Development

Most businesses dread the thought of a complaint posted by a customer about a product or service, but what they fail is to realize the power that lies in such information.

White Shark is a leading online marketing agency and through the the years they have been in business, they have received complements and complaints alike.  Learn more about White Shark Media Complaints: http://blog.whitesharkmedia.com/typical-complaints-from-white-shark-media-clients-and-how-we-make-sure-they-never-happen-again

Most of the complaints posted by customers have turned out to be a huge eye-opener for the company. Below are few that have been noted before and how the company has turned them into gems.

“I am not in touch with my AdWords Campaigns”
Many customers who joined White Shark Media at its inception will remember the number of features and tools that were available. There were not many tools and the features available then were not customized to handle many tasks at a time.

For example, the reporting procedures available were not adequate enough to pave way for the development of small business.

When this complaint was raised, the company took the opportunity to re-design the system to include what the customers were asking for. With new features and tools, customers can know the contents of a campaign and can receive guiding information about each tool and feature. It’s easier to understand a campaign and know what to expect.     Learn more about White Shark Media Complaints:https://disqus.com/home/channel/whitesharkmediacomplaints/discussion/channel-whitesharkmediacomplaints/white_shark_media_complaints/

“I don’t like the your communication strategy”
Any company will confirm that at the initial stages it is always bumpy and before getting established, there will be numerous complaints raised regarding services and products. One of the areas that was yet to be worked on is the communication division.

Support is vital, so White Shark Media Complaints team took the initiative to rectify the communication department by introducing an around-the-clock system that would include scheduled monthly calls through GoToMeeting and phone direct extensions.

“I wish you also offered SEO”
Again, many customers were of the opinion that to make their campaign easier, it would be preferable to have all services including SEO handled by one agency.

White Shark Media heeded to this call and started forwarding customer details to SEM Strategists, who would then come up with an SEO plan that is effective and ideal for the business presented by the customer for marketing.

1 thought on “White Shark Inspires Success by Turning Customer Feedback to Ideas for Development”

  1. White Shark Media has proved there is more to gain from customer complaints that to lose. Customers are now able to reach support and information necessary for their businesses, all in less than one minute. It is also very important to buy custom dissertation which is by far the best thing they have done for them.

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