Whitney Wolfe is a very motivated businesswoman and entrepreneur. She began her first company at age 19 years old and sold bamboo tote bags to benefit those affected by Deepwater Horizon in 2010.
Ms. Wolfe is also the founder and Chief Executive Officer (CEO) of the dating app Bumble. The app launched in 2014 and more than five million conversations were initiated within the first eight months of operation. After three years, the app registered 10 billion swipes and 800 million matches each month. Women make up more than half its user base and the average time spent sending messages and viewing profiles is one hour per day.
Wolfe’s latest venture is Bumble BFF. The purpose of the new app, which is a subset of the original app, helps women connect with one another and become friends. Many of the Bumble users are also using the new BFF feature. The apps give users the ability to connect with others in a safe manner. The method gives users the ability to find out about potential partners before meeting them in person.
The Bumble BFF app gives women the ability to find companionship and support, as well as friendship. This gives women the opportunity to find friends when moving to a new city or even just changing jobs. The many features built into the apps allow users to hide their profile or search for others by geographic location. Both apps have made meeting new people fun and safe.
Ms. Wolfe, a native of Salt Lake City Utah, attended Southern Methodist University and majored in International Studies. After graduating college, Wolfe went to Southeast Asia and worked with orphans. Whitney Wolfe later joined Hatch Labs and worked with the business start-up Cardify, which was eventually abandoned. Wolfe went on to be one of the co-founders of the dating app Tinder. She left Tinder and went on to establish Bumble.
The dating app gives women the upper hand and more control over who they meet. Wolfe was named as one of the Most Important Women Under 30 in Tech in 2014 by Business Insider. In 2016, Wolfe was named as one of the Women in Tech by Elle magazine.